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LOOLA Expands to West Coast with New Sales Arm


Orlando, Fla. (May 10, 2023) – The Orlando-based solar lighting company Loola has expanded it operations to the west coast of the United States to directly market to companies and organizations looking for options in lighting.

Lon Hudman will be handling all business-to-business sales on the west coast of the United States for both brands under the LOOLA umbrella.

“It’s not often that a product comes to market that is unique and truly solves a problem faced by event planners worldwide – how to light events without extension cords in an upscale manner,” Hudman says. “Teresa Guastella and her team at Loola have found a unique way to solve this issue and I’m looking forward to seeing these lanterns throughout the country.”

Hudman has served in a wide range of roles in the meetings industry with a client based that included such well-known brands as eBay, Microsoft, Oprah Winfrey and the US Olympic Committee.

“We are very fortunate to have Lon as an integral part of our team and help our business grow,” says Teresa Guastella, owner and founder, Loola. “He is truly a legend in the meetings and events industry and I’m looking forward to what Lon will be building in the wholesale and west coast market.”

Loola started as a way to provide decorative lighting in outdoor events during the Covid- 19 pandemic. Today, Loola offers two unique brand lines: the signature Loola brand, which focuses on home decor, outdoor living and hospitality businesses; and Totik, aimed at disaster recovery and harsh environments.

In both cases, the lights offered by LOOLA are great for indoor and outdoor alike but have the function and customizable aesthetics along with accessories, along with hours of light on a single charge.

Currently, the portable solar lights can be found online at, and at several independent retailers.


About LOOLA:

Headquartered in Orlando, Fla., Loola is a gold standard provider of portable solar lanterns and products for the consumer and professional markets. Operations include research and development, engineering, manufacturing, sales, marketing, distribution, and customer service. For more information, please visit

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For LOOLA: Teresa Guastella, 352-988-3483,
For the UCF Business Incubation Program: Michael Weiss, UCF Business Incubation Program, 321-281-8384, or Alan Byrd, Alan Byrd & Associates, 407-415- 8470,